Turistički marketing: saveti, aktuelni trendovi i stručni uvidi

Articles

Tips

Uncategorized

Updates

Extended Stay Hotel Suite & Monthly Rate Strategy

The extended‑stay trend is growing fast in the hotel world, and it’s not by accident. More guests today want longer stays because work and life have changed. Remote workers need a place to stay connected. Traveling nurses and project crews stay in one location for weeks at a time. Families want a friendly, apartment‑style room […]

Best Hotel pms for Chains: How AR Hotels Streamline Operations with HotelSync Hotel Management Software

At HotelSync, we help hotels run smoothly. We provide the best pms for hotel chains, so hoteliers can manage multiple properties, increase revenue, and give guests a great experience. One hotel that shows this in action is AR Boutique Hotel Heusenstamm, located in the industrial outskirts of Heusenstamm, Germany. Heusenstamm is just one of many hotels […]

Public Relations in the Hospitality Industry: How to Ace PR Strategies for Hotels

In hospitality, reputation is everything. Studies show that more than 80% of travelers read online reviews before booking a hotel. That means your brand story and public image can directly shape your revenue. Understanding the power of public relations in hotels is no longer optional. It’s what separates the properties guests remember from those they scroll […]

How Automation is Reshaping Hotel Operations: Real Benefits for Independent Properties

If you go to an independent hotel today, you might notice something different from what you would have five years ago. The front desk still greets you with a smile, and the lobby still has that special charm that only smaller hotels can offer. But a lot has changed behind the scenes. According to Hospitality Technology, […]

Training for Reception Staff: Need To Know Insights For Onboarding Hotel Front Desk Receptionists

Did you know that about 96% of unhappy guests never complain directly to the hotel, but most of them share their bad experience with others? This shows just how much impact your front desk team has on guest satisfaction. A single missed detail can quietly cost you repeat business, while excellent service creates loyal visitors […]

Hotel Content Marketing And Marketing Strategies: Best Hotel Tips to Boost Bookings With Hotel Marketing

Breaking Down Hotel Content Marketing Running a hotel today means more than just offering a nice room—travelers are browsing extensively before they even consider booking. In fact, a study found that consumers visit an average of 277 different web pages before finalizing a trip. This is where hotel content marketing comes in. By creating content […]

Acing Hotel Yield Management: Everything You Need to Know + Tips

Yield management is a smart way for hotels to earn more money by selling the right room to the right guest at the right time — and for the right price. It started with airlines, like American Airlines, to help them set better prices for seats. Today, hotels employ a similar strategy to boost their […]

Difference Between Channel Manager and pms: Everything You Need to Know

Hoteliers need technology to run their business today. Choosing the right one for your accommodation can’t be easy, especially without the right knowledge. You might have heard of pms Channel Manager. But what are the key differences between these two features? Can your vacation rental operate on only one or the other? Would you need […]

Advantages of Property Management Systems in the Hotel Industry

How was that 10-hour flight to your destination? Long? Tiring? How did that long and inconvenient check-in process feel once you’d arrived at the accommodation? Not so nice, we bet — and it surely has to do with whether or not they had a property management system. Did you know that 61% of consumers are […]

Personalized Service in Hospitality: The Key to Guest Satisfaction and Revenue Growth

Did you know that 80% of guests are more likely to return to a hotel that remembers their preferences? That’s not just a stat. It’s a signal. In hospitality, the difference between a one-time visitor and a loyal guest often comes down to one thing: personalized service in hospitality. Modern travelers crave more than just […]

7 Tips To Use Your Hotel Booking Engine For Direct Bookings

According to research, in 2021, direct bookings accounted for 63% of online gross bookings, meaning most reservations happened on the hotel’s website, not OTAs. After 2023, direct hotel bookings have surpassed bookings via OTAs. Getting more direct bookings means more profit for your hotel. Instead of paying big commissions to online travel agencies (OTAs), you […]

Hotel Data Security: How the Hospitality Industry Protects Guest Privacy

Did you know that cybercrime is predicted to reach $13.82 trillion annually by 2028? The cost of cybercrime is escalating with each passing year, and its impact is felt in most industries, including the hospitality industry. Hotels collect and store vast amounts of sensitive guest information, from names and contact details to payment card data. […]

How Matilde Beach Resort Masters Dynamic Pricing with HotelSync

At HotelSync, our mission goes beyond software—we empower hospitality professionals to streamline operations, improve their guest experience, and optimize performance. One inspiring success story comes from Matilde Beach Resort, an apartment resort in Vodice, Croatia. This resort has become a shining example of how the right hotel management software can simplify workflows, boost occupancy, and […]

How Hotel Aquastar Danube Automated Daily Tasks and Centralized Operations with HotelSync

At HotelSync, we don’t just offer software—we help hotels grow and succeed. We love hearing from our clients and learning how they use our tools to run their hotels better, work faster, and take care of guests more easily. One great success story comes from Hotel Aquastar Danube, a beautiful hotel in Kladovo that is […]

How Rajska Aparthotel Optimized Amenity Management and Elevated the Guest Experience with HotelSync

At HotelSync, we do more than deliver software—we deliver customer success. We love checking in with our clients to see how they’re using our property management system to boost efficiency, automate hotel operations, and elevate the overall guest experience—from any location. One success story we’re excited to share comes from Rajska Aparthotel, a beautiful resort […]

How Porto Palace Hotel Streamlined Operations and Improved Guest Experience with HotelSync

At HotelSync, we do more than deliver software—we deliver customer success. We love checking in with our clients to hear how they’re using our property management platform to streamline daily operations, improve guest satisfaction, and scale their businesses efficiently. One of the case studies we like to highlight is the Porto Palace hotel. Not only […]

How Edificio Palomar Prevents Overbooking and Streamlines Operations with HotelSync

At HotelSync, we believe in more than just software—we believe in helping our clients grow. That’s why we regularly check in with our partners in the hospitality industry. When we visited Edificio Palomar Apartments in Valencia, we found a team that was not only thriving but also using HotelSync’s tools to streamline operations, automate tasks, and leave […]

AI Search & SEO: Website Tips for the Hospitality Industry

In 2025, artificial intelligence is revolutionizing how travelers plan and book their stays. AI-powered platforms like ChatGPT and Google’s Search Generative Experience (SGE) are reshaping the digital landscape, providing users with instant, conversational answers instead of traditional lists of links. This shift is significant for the hospitality industry, where online visibility is crucial for attracting […]

Hotel Upselling: Techniques and Ideas for 2025

In the competitive hospitality landscape of 2025, upselling is no longer just a bonus—it’s a strategy. With rising guest expectations and smarter technology, hotels have more opportunities than ever to increase revenue through personalized, well-timed offers. Did you know that hotels that implement upselling strategies typically see an average reservation value increase of 30% or more? From […]

Attract Gen Z Travelers: Hotel Tips for Millennials and Gen Z

Gen Z isn’t just scrolling—they’re booking. This generation, born between 1997 and 2012, is redefining travel with a focus on authenticity, sustainability, and digital engagement. In fact, 88% of Gen Z consumers follow at least one travel influencer on TikTok, highlighting their reliance on social media for travel inspiration. To capture the attention of these […]

Essential Tips for VRBO Hosts: Mastering Your Vacation Rental

Ready to become a rockstar vacation rental host? Whether you’re just starting out or looking to level up your VRBO game, crafting the perfect listing is the key to attracting guests and boosting bookings. With a little know-how and the right tools, you’ll be well on your way to running a successful vacation rental. Let’s dive into […]

The Importance of Employee Training in the Hospitality Industry

Did you know that based on a LinkedIn study, 94% of employees consider quitting due to a lack of training provided in their company? Let us add that 94% of employees would consider staying if new training and growth opportunities were provided. That’s a HUGE number. The workforce has spoken and has made it clear […]

What Is Dynamic Pricing For Hotels: Pricing Strategy In Hospitality

In the world of hospitality, hotel pricing is anything but set in stone. Enter dynamic pricing, the strategy that lets hotels adjust their room rates in real-time based on factors like demand, competition, and even the weather. Gone are the days of fixed prices; now, rates fluctuate like a fast-moving tide, making sure hotels optimize […]

VIP Guest Management In Hospitality: What To Anticipate

VIP Guest Management In Hospitality: What To Anticipate Every guest should be treated like a VIP guest. On the other hand, some guests demand special or discreet treatment. Whether it’s a famous politician or celebrity, you should have a protocol in place in your hotel on how to treat them. We’ve gathered information in this […]

Top 10 Hotel Marketing Trends We Expect in 2025

The hospitality industry is full of marketing trends. Either you keep up with the trends or fall behind with the competition. Let’s explore some marketing trends we expect to see in 2025. Some might be familiar from the previous year behind us. If you want to see if we had our finger on the pulse […]

Choosing the Right HoReCa Products For Your Hotel

Spoons, beds, pillows, small shampoos. Every accommodation has to have them. In a professional acronym, they are all called under the umbrella term “HoReCa”. We are not involved with HoReCa products, we make tech solutions. But we are determined to help you navigate all your hospitality challenges. How do you choose the right one for […]

Key Tips For Airbnb Hosts: Boost Your Rental Success In 2025

There are over 7.7 million active Airbnb listings as of February 2025. That’s quite the number of properties for one to choose from and more than the population of Hong Kong. How would YOUR rental stand out in a number like that? You’ve reached the perfect place to help increase your property’s visibility. With this […]

AI In the Hospitality Industry

We all saw this coming! The inevitable times of computers becoming inseparable parts of our business. Artificial intelligence isn’t exactly like the movies would have you believe. Robots (AI) could very well be our friends. They’re our friends and a handy tool in our day-to-day life as society advances. Who wouldn’t want a little extra […]

10 Hotel Trends To Watch in 2025: Peek In The Hospitality Industry

We may not be prophets, but we can confidently predict the top trends in the hospitality industry for 2025. Maybe part of the trends we will talk about has already started in 2024. We’re sure you’ve heard of sustainability and personalization. And yeah, artificial intelligence is the most common topic these days. You may have […]

How To Increase Hotel Occupancy In Low Season?

Every year, the same question arises for every professional who wants to increase hotel revenue – how to get more bookings during the off-season? Everything is perky during peak season. Hotel occupancy rates are high. When the slow season comes around, hotel revenue starts to be low. Most general managers in the hospitality industry know […]

The Glamping Business: How To Increase Your Revenue

You’ve heard of camping and probably enjoyed a night beneath the stars yourself. Make way for camp’s fancy cousin – glamping! With winter around the corner and many tourists wanting the camping experience but not the weather discomfort that comes with it, glamping is a perfect solution. This blog will discuss how to take your […]

Cloud VS On-premise pms: Comparison To Choose The Right One

Comparing the main differences between the cloud-based pms and on-premises property management system.

Virtual Credit Cards: Everything You Need To Know

Virtual Credit Cards or VCCs for short are gaining more traction. Experts predict that the global value of VCC transactions will reach a staggering number of 6.8 trillion dollars by 2026. But, will this benefit you? Who are the most common users of this payment method? Most importantly, what are the drawbacks and what do […]

Top 5 Hospitality Trends We Expect In 2024

Discover hospitality trends to improve guest experiences, drive more bookings, and strengthen your hotel's brand for sustained growth.

Top 4 Hotel Trends You Should Know In 2024

Learn about top hotel trends to boost guest satisfaction, increase bookings, and enhance your hotel's reputation for long-term success.

Everything About The Banquet in Hotel Feature

Learn everything about optimizing banquet operations, from reservations to billing, to streamline event management effectively.

What Is Revenue Per Available Room Revpar And How It Is Used

Unlock the secrets of Revenue Per Available Room (RevPAR) with our comprehensive guide to learn how to measure your hotel's financial performance.

How To Reduce Hotel Operating Costs

Discover effective strategies and expert tips on how to reduce hotel operating costs, optimize efficiency, and maximize your revenue.

6 Essential Mobile Apps To Help You Grow Your Hotel Rental Business

Discover mobile apps that can help you grow your hotel rental business by streamlining operations, enhancing guest experiences, and maximizing revenue.

How Can Hotel Management Software Help You Improve Your Business

Discover how hotel management software can streamline operations, boost direct bookings, and maximize revenue to improve your business effectively.

How To Promote Hotel Online [8 Expert Strategies]

Discover effective strategies and learn how to promote hotel online with our expert tips to help you optimize direct bookings and maximize revenue.

Top Digital Transformation Ideas For Your Hotel

Discover how hotel digital transformation is revolutionizing the hospitality industry and explore the latest trends to enhance guest experiences.

Hotel Channel Manager System – Complete Guide [2024]

Discover what a Hotel Channel Manager System is and how it helps you streamline online bookings and maximize revenue by connecting to multiple (OTAs).

Best Alternative To Cloudbeds

Explore the best Cloudbeds alternative that offers powerful features to enhance your hospitality business operations and guest experiences.

10 Ways To Improve Your Hotel Business In These Challenging Times

Learn how to improve your hotel business to boost guest satisfaction, increase bookings, and enhance your hotel's reputation for long-term success.

How To Start Advertising On Booking.com [Step-by-step Guide]

Elevate your property's visibility and boost bookings on Booking.com by optimizing your listing and managing your ad budget effectively.

9 Functions of Property Management System To Choose the Right One

Discover the essential functions of a Property Management System to streamline hotel operations, manage reservations, and enhance guest satisfaction.

How To Attract More Direct Bookings [10 Expert Tips]

Learn how to attract more direct bookings to your hotel through your website, from enticing promotions to personalized experiences.

11 Proven Strategies to Boost Your Hotel’s Revenue

Discover the most effective strategies to help you boost your hotel revenue with our expert-curated list of proven methods.

13 Tips on How to Improve Hotel Sales In 2024 [Complete Guide]

Discover effective strategies and learn how to improve hotel sales with our expert tips to help you optimize direct bookings and maximize revenue.

How To Start On Airbnb And What You Need To Know [Rental Guide]

Discover essential insights on how to start on Airbnb and what you need to know as a host to maximize bookings and ensure guest satisfaction.

11 Tips to Manage Multiple Properties Effectively [Guide]

Learn how to manage multiple properties effectively to stay organized, improve communication, and maximize the profitability of your business.

7 Best Hotel POS Systems To Consider for Your Business

Discover the best hotel POS systems to enhance efficiency, manage bookings, and improve guest satisfaction with these top solutions.

How to Improve Guest Experience in Hotel in 17 Steps

Learn how to Improve guest experience in a hotel, and discover proven strategies and tips to maximize satisfaction, loyalty, and positive reviews.

10 Tips to Manage a Rental Property Effectively [Guide]

Learn how to manage a rental property with our comprehensive guide to streamline your operations and maximize profitability.

Hotel POS System – Everything You Need To Know

Explore everything you need to know about hotel POS systems and discover how to choose, implement, and optimize them to improve guest experiences.

Top 7 Guesty Alternatives to Consider in 2024

Discover the best Guesty alternatives to streamline your vacation rental management and find an efficient platform tailored to your needs.

10 Best Hotel Guest Apps for Your Business

Discover the top 10 hotel guest apps to elevate guest experiences, including contactless check-ins and payments, essential for modern hoteliers.

7 Opera Hotel Software Alternatives to Try in 2024

Explore top alternatives to Opera Hotel Software, curated to address reported issues and optimize your property management experience.

15 Most Important Features for Your Booking Engine in 2024

Read more about the essential features to elevate your booking engine's performance and maximize your business potential effortlessly.

7 Best Free Hotel Management System

Discover the top free hotel management systems to streamline operations and enhance guest experiences without breaking the budget.

5 Best Vacation Rental Channel Manager Solutions in 2024

Enhance your rental business with these top-rated vacation rental channel manager solutions for seamless management and increased bookings.

5 Rhapsody Alternatives to Try in 2024

Explore top alternatives to Rhapsody for global hotel and resort management and effortlessly find the perfect fit for your needs.

11 Smoobu Alternatives You Should Try in 2024

Explore top alternative property management solutions to Smoobu, offering seamless functionality and efficiency for your rental business.

8 Tips to Start a Vacation Rental Management Business

Discover essential tips for launching a successful vacation rental management business and turning your property into a thriving income source.

What is a Booking Engine? – Everything You Need to Know

Enhance your hospitality business with Booking Engines, gaining control, reducing commission fees, and customizing bookings for your guests.

Channel Manager vs pms – What’s the Difference?

Elevate your hospitality business with a seamless Channel Manager vs. pms comparison, unlocking the key to streamlined management and growth.

Smoobu vs. Guesty – Which One to Choose?

Discover differences between Smoobu and Guesty for efficient vacation rental management, comparing features to enhance operations and boost bookings.

4 Little Hotelier Alternatives to Consider in 2024

Discover best Little Hotelier alternatives for streamlined hotel management – compare features and find the perfect fit for your business.

What is a Hotel Revenue Management System and How Does it Work?

Maximize your hotel's profitability with a Revenue Management System (RMS), optimizing rates and gaining a competitive edge in the hospitality industry.

10 Must-Have Features of A Hotel Management System

Read more about the features of a hotel management system that allow you to better focus, streamline operations, and boost efficiency.

5 Best Hotel Revenue Management Software to Consider

Explore the top hotel revenue management software options to optimize your hospitality business and maximize profitability.

Cloudbeds vs. Jonas Chorum – Which is Better?

Discover the main differences between Cloudbeds and Jonas Chorum and find the ideal fit for your property type and budget.

5 Best Hotel Booking Engines To Try in 2024

Simplify hotel reservation management with our guide, comparing top booking engines to find your ideal solution.

What Are the Benefits of a Hotel Management System?

Discover what are the benefits of a hotel management system, revolutionizing operations for enhanced efficiency and superior guest experiences.

We’ve Tried 4 Avantio Alternatives – Here’s Our Feedback

Discover the best Avantio alternatives to streamline operations, enhance guest experiences, and boost your vacation rental business today.

Cloudbeds vs Little Hotelier – Which One is Better For You?

Discover the main differences between Cloudbeds and Little Hotelier and find the ideal fit for your property type and budget.

10 Expert Tips To Get More Bookings on Airbnb

Discover how to get more bookings on Airbnb with our expert tips, ensuring your property stands out and succeeds in a competitive marketplace.

What is Property Management System in a Hotel – The Ultimate Guide

Optimize your hotel business with a Property Management System (pms) – a must-have tool for efficiency, growth, and staying competitive in the industry.

5 Best Hotel Channel Manager Software for Hotels in 2024

Discover the best Hotel Channel Manager software to help you maximize bookings, sync rates across platforms, and effortlessly manage room inventory.

5 Best Hotel Management Software To Try in 2024

Elevate your business choosing the best hotel management software to streamline operations, enhance guest experiences, and boost efficiency.

OTA Sync is closing an International Seed round of €1.3M led by Presto Ventures

The trust of clients in 17 countries around the world has contributed to acquiring the confidence of investors. Focused on hotels, OTA Sync helps managers and employees manage the business from one place. We are happy to announce the successful closure of an extended Seed round, raising €1.3 million in investment. This funding, led by […]

Let’s meet on FITUR 2023!

FITUR is a leading trade fair that traditionally connects a large number of travel professionals in tourism every year. OTA Sync is part of this year’s FITUR 2023 in Madrid, Spain, which takes place from January 18 to 22. This year the fair unifies 30,000 visitors and over 8,360 participants, so don’t wait, connect with […]

OTA Sync Payment Processor

Explore the efficiency and security to streamline your hotel's financial transactions seamlessly with OTA Sync's Payment Processor.

Investments from TS Ventures Fund, DSI Group and Wise Guys

Read more about investment opportunities backed by industry leaders TS Ventures Fund, DSI Group, and Wise Guys.

When is the right time to change your pms?

Learn when it's the right time to change your Property Management System (pms) to stay ahead in hospitality management industry.

OTA Sync: Integration with Stripe

Discover seamless payment processing for your hotel using OTA Sync's integration with Stripe to unlock the power of secure and efficient transactions.

OTA Sync: Connection with Charge Automation

Optimize your hotel's financial workflow with OTA Sync's seamless connection with Charge Automation to elevate your hotel management experience.

OTA Sync: Integration with Guest Joy application

Optimize your hotel's online presence with seamless OTA Sync integration with the Guest Joy application to stay synchronized across online platforms.

5 Things You Should Check Before You Book a Hotel Online

Discover a smooth stay and check these 5 essential things before booking your hotel online.

Why Is Guest Communication So Important?

Elevate your hospitality game by understanding why is guest communication so important for building loyalty, and driving positive reviews.

How to Increase Hotel Occupancy in Low Season

Learn effective strategies on how to increase hotel occupancy during low seasons to attract guests and maximize your revenue potential.

Different Types of Hotel Guests

Explore the unique needs of diverse hotel guests, from business travelers to leisure enthusiasts, accommodating every preference.

Best Websites For Advertising Your Accommodation

Discover the ultimate platforms for effectively promoting your accommodation with our curated list of the best advertising websites.

How to use Airbnb: Beginners quick guide

Unlock the full potential and learn how to use Airbnb to stay ahead of the curve and start hosting with confidence!

Summer season 2021. – trends & expectations

Dive into the anticipated trends and expectations for the Summer season of 2021, shaped by the ongoing coronavirus pandemic.

Top 4 KPIs (key performance indicators) to follow

Maximize your business success with our guide on the top 4 Key Performance Indicators (KPIs) crucial for hotel industry.

Hospitality industry trends that we expect in 2021.

Explore the evolving trends shaping the hospitality industry in 2021 and stay ahead with insightful analysis and foresight.

Why should you choose a cloud pms over onsite pms?

To understand more about Property management systems, we need to know what kind of pms can we choose to have in a hotel. First, we have traditionally installed onsite pms, and we have a cloud-based pms. An onsite system, or a local pms, is something that must be installed at your property on a local […]

Airbnb announces a change in commission calculation

If you advertise your accommodation (apartments, rooms, or villas) on the Airbnb platform, there is a possibility that you have received a notification from the site about the change in the structure of the reservation fee. What does this mean? Starting from 7.12.2020. Airbnb has announced a change in the fee it charges for the […]

What is a Channel Manager?

Explore our guide to understand what a Channel Manager is and how it helps you streamline bookings and centralize control of your hotel.

Why do you need hotel management software?

Discover why you need hotel management software to stay competitive and unlock the full potential of your hospitality business.

TOP 6 reasons to start your hotel blog

Discover the compelling top 6 reasons to kickstart your hotel blog and elevate your online presence in the hospitality industry.

Turistički marketing: saveti, aktuelni trendovi i stručni uvidi

PROIZVODI

РЕШЕЊА

РЕСУРСИ

УСЛУГЕ